How to find customers using media buying

What are media inserts and how can they be used?

At MCLS, we work on media buying for our customers every day. This means that we buy space for your campaign in a targeted manner. This can be done both offline and online, in magazines, in packages, on websites, etc.

We always do this based on a solid media plan. We create this plan together with you. We look at your target group, your message and your goals.

Then we determine where, when and how your campaign can be most visible. By sourcing media effectively, you can achieve more results with the same budget. 

Inserts are one of the tools we use for media buying. They stand out, are touchable and arrive at a time when the customer is already looking forward to receiving their magazines or product. 

Find customers using a simple insert

As a company, you are always looking for new customers, and a good way to do this is to use inserts. These are cards, flyers or brochures that you send together with a magazine or in a package sent to them by companies with a similar customer profile. It may seem simple, but the impact can be significant.

Such an insert can feel personal. You offer a discount, share a tip, refer to a promotion or introduce new (successful) products. The ideal way to launch an insert is through targeted media buying with the help of MCLS.

Retaining customers with a simple insert

As a brand, you have put a lot of effort into attracting a customer. But what do you do next? Many companies forget that an existing customer is often worth more than a new one. That is why customer loyalty is so important.

A simple way to work on this is using an insert, which was already created for media buying, for example. That card/folder with a discount or mini catalogue with popular products can also boost your sales. It may seem like a small thing, but the impact can be significant.

Why you should use inserts

When someone receives a package or reads a magazine, they tend to pay more attention. These are quiet moments. The customer is not scrolling or swiping. This makes it ideal to provide the customer with an additional message.

An insert is received in a way that is often not achieved digitally. It feels genuine, personal, and warm. Especially if you include something extra:

• A discount code for a future purchase
• A personal thank you note
• A brief introduction to your company
• A mini catalogue with products that may be of interest

Thanks to targeted media buying, you can use inserts to reach exactly the right target group at exactly the right moment. This makes it particularly attractive for advertisers who really want to stand out.

Print stands out in a digital world

Nowadays, almost everything revolves around digital. Yet print really works SUPER. Why? Because it stands out. A card/folder/mini catalogue that comes with a magazine or in a package is something you can hold. Something you can put on the table or show to someone and often even keep for a while.

Digital messages often disappear quickly. An advertisement on Instagram is seen for a second. An email is clicked away. But an insert? That will be kept for a while.

This is why an insert fits perfectly into your (digital) marketing strategy. It reinforces your campaign by not being online.

As part of your media buying strategy, a leaflet can be a surprisingly powerful addition. Direct media offers a touchable, direct connection with your customer.

Interested?  Contact MCLS and schedule a meeting with us!