A reliable database: your basis for tailormade marketing!
Duplicate data, data that is not up-to-date...A contaminated database can be a source of frustration for you who has unusable data as well as for your customers who are over- or just barely contacted by your brand. Fortunately, you can count on MCLS to clean it up, deduplicate it and update it! We will be happy to explain all about it to you.
Roadmap for a reliable database
- Data deduplication: starting with the basics
- Data enrichment: enrich where necessary
- Data validation: are your customers' addresses up-to-date?
- Data standardisation: key to effective use of data
- Data analysis: know your customer even better!
Sound interesting? We will be happy to assist you!
Why is data quality and deduplication so important?
Good data = the basis of good marketing. Why? Firstly, the data you use must be of high quality so that you can easily use it yourself. After all, from polluted data - a common term to describe impure data - you cannot draw reliable conclusions about the results of your marketing campaigns.
Secondly, it can unintentionally cause frustration to your customers. For example, suppose you are mailing some customers twice? Or what about customers who sadly passed away? Then your approach - however unintentional - can cause additional distress. Mistakes that you definitely want to avoid because they can create a negative association with your brand.
The what and how behind a good database
Okay - you now know how important a clean database is for your brand. But how does such an optimisation work? At MCLS, we do it in a number of ways:
1. Data deduplication: starting with the basics
Sending the same mailing twice to your customers - it's a mistake you'd rather not make. That is why MCLS can remove duplicates from your database and/or rented addresses. Irritations avoided!
2. Data enrichment: enriching where necessary
You already hold some customer data but want to know more about your customers' socio-demographic (age, location, family situation...) data or geocodes? MCLS enriches your database, where possible, with the necessary data.
3. Data validation: are your customers' addresses up-to-date?
Moving house - the most normal thing in the world - as is the case for your customers. MCLS checks the addresses in your database for accuracy and updates where necessary. So you are sure to get it right!
4. Data standardisation: key to efficient use of data
An important factor for good addresses is the way they are structured. MCLS therefore gladly standardises your files. So you can make even more efficient use of them!
5. Data-analysis: know your customer even better!
What preferences does your customer have? What is your customer's buying behaviour? The more information you have, the easier it becomes to target your customer - an approach that pays off. Our MCLS experts can work with all kinds of analysis tools to extract the most relevant information possible from your database.
6. Lookalike profiles: reach similar prospects
Using your database to find new customers? MCLS looks for lookalike addresses/profiles for you. These are then prospects who may be similar to your best customers.
Keeping your database up-to-date? One address: MCLS!
A cleaned-up, well-managed database - you will for certain benefit. Do you recognise the situations described above or do you simply want to optimise your own database as much as possible? We will be happy to see how we can assist you. So you can start working with good data!
