Online lead generation? Here's why this is interesting for you!

What is online lead generation?

A lead is someone who, in one way or another, has indicated an interest in your product or service. Through online lead generation, you can follow-up on him or her online or offline to generate one or more sales. This can be done via various online marketing channels such as mailings, Facebook, Instagram, Messenger, Native and Display.

For companies doing online marketing in any way - think webshops, for example - online lead generation is a powerful sales tool. After all, when you have a (potential) customer's contact details, you can approach them with customised marketing.

At MCLS, we can help you set up online lead generation and make it successful. We will work with you on the perfect strategy so that you too will be successful.

What can online lead generation be used for?

But why is it so useful for your business? Here are a few reasons why:

• It makes it easy to build a mailing list of people whom you can then approach with the right content and tailored marketing methods.
• It is also easy to build an address file via online lead generation. Useful for companies that regularly send flyers and so forth to highlight their product or service.
• You can also use it to collect followers for social media - giving you a much stronger online presence.
• Do you work with donations? Then it is also useful to expand your share of contributors.

Examples of online lead generation through MCLS

Co-sponsoring:

Very efficient - through co-sponsoring, you can ask participants of online collection pages (such as surveys and prize festivals) to receive promotions and news from your brand. Particularly useful because the prospects are very action-minded and usually very interest-oriented, so you get valuable leads.

Co-registration:

One step further is co-registration where respondents are asked a 'sponsored question' based on interest. So here you collect leads from people who clearly indicate an interest in your product!

Leads via Facebook, Instagram, Messenger, Native and Display

Exclusive high-quality leads on a pay-per-lead basis. Advertisements and landing pages are created especially for your target group, after which they are deployed on various media. And all this for a fixed price per lead which is agreed upon with you in advance.

Sending emails through affilitate networks:

You can have your mailings placed in an affiliate network, to which prospects can respond. This way, they can order products directly or make a sample, brochure or contact request.

This is how MCLS can help you with online lead generation!

With any form of lead generation, it is very important to respond quickly and targeted to the leads you collect through it. How you will follow up on the leads is therefore crucial for the further course. MCLS is happy to advise and assist you in this step as well!

Totally convinced? At MCLS we have a lot of experience and expertise in reaching, attracting and retaining customers. That is why we know exactly how to address your customer online in the right way. We will gladly look for tailor-made solutions together with you!

Get in touch with us now!