Want to reach 50-plussers with your brand? This is how you do it!
50-plussers - it seems like a difficult target group. Yet reaching them is not at all as difficult as it seems. At MCLS, we know the tricks of the trade. That is why we are happy to share our tips and tricks with you! This is how you will reach them too as well!
First things first: why do you want your business to reach 50-plussers?
Let's get right to the point: 50-plussers are an interesting target group. Why? Simply put - because they are a generally settled target group, affluent enough to spend enough money on your product or service.
Let's dive into it a bit more. Within sectors such as, say, ecommerce, health, tourism but also charities, we see a shift in spending in recent years - and especially in the amount of spending - by people over 50. That is because this group spends more on products and services that benefit their quality of life and health. An interesting opportunity to capitalise on, we think.
Take the ageing of the population in general - the number of 50-plussers is getting higher and higher - and the fact that 50-plussers are therefore more numerous. So it speaks for itself that this could be an interesting opportunity for you!
Reaching 50-plussers: 4 basics to keep in mind
OK, now you know that you too want to reach 50-plussers. But how are you going to reach them? And what should you take into account? The fact remains that the 50-plussers can be a fickle public. Don't worry! These 4 ways will help you to get started:
Privacy and security:
Unlike generations such as millennials or Gen Z'ers, privacy and security are still very important for the 50-plussers. It is therefore important that your channels look (and of course are) trustworthy. Therefore, for instance, place many testimonials from real customers on your website, prominently display quality marks all over your website, provide reassurance by placing a FAQ question on privacy in a highly findable place...
Personal approach:
Many 50-plussers are used to a very personalised physical sales approach and customer service in high street shops. And why not extend this online as well? By integrating features like a 24/7 chat or community management into your channels, you capitalise on the need for personal service.
Older people are more likely to be anxious:
The corona pandemic has made one thing clear, if anything, it is that older people experience anxiety more quickly. Fear of new things, fear of viruses and even fear of pressing the wrong button to disrupt something are prominent. Therefore, by reassuring the 50-plussers, as already mentioned in point 1, for instance, important messages everywhere on your channels - you will come a long way.
User-friendliness and clarity:
The key to success with older people is undoubtedly user-friendliness. Make everything you do online, offline or in between very clear and straightforward. Are you selling a product, for instance? Provide a clear and straightforward manual. And above all, make it clear how your product or service can make your customer's life better.
How can MCLS assist you in this?
At MCLS - your partner for customer acquisition, data and marketing services - we have a lot of experience and expertise in reaching and attracting customers who belong to the group of 50-plussers. That is why we know exactly how to reach this target group - also for your company. Together with you, we will gladly find tailor-made solutions!
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